Rochelle Roddick

Rochelle has worked with a diverse range of clients, including New Zealand and international businesses, not-for-profits, and public sector organisations.

Rochelle joined PKF Kendons on Monday 7 April, bringing a deep understanding of tax strategy, governance, and business advisory services.

Raised in Upper Hutt, Rochelle earned her degree from Victoria University of Wellington before starting her career at PwC, where she developed strong technical skills in tax advisory and compliance and risk management. Rochelle’s career took her to Amsterdam, where she spent seven years managing direct tax across multiple European subsidiaries at Applied Materials, a global leader in semiconduction manufacturing. In this role she provided tax support for business units, streamlined tax processes across European entities, and collaborated with international teams to optimise business strategies.

Upon returning to New Zealand in 2006, Rochelle took on senior tax advisory roles, including Tax Team Limited (now part of PwC NZ), where she specialised in advising not-for-profits and public sector entities. During this time Rochelle built strong relationships with key government agencies, including the Ministry of Business, Innovation and Employment, providing tax reviews and financial risk assessments.

Rochelle joined Findex New Zealand in 2013 and became a Partner in 2019, where she was a key member of the senior leadership team. She managed a significant client portfolio, advising businesses and not-for-profits on tax strategy, financial risk, and governance. She also worked closely with boards, presenting financial insights and advice on risk.

Beyond her professional career, Rochelle has a deep commitment to sport and community involvement A keen cricketer and netball player herself, she has dedicated countless hours to coaching, mentoring, and sports governance.

Director - Tax